Who should read it?

Anyone interested in the connection between psychology, advertisement and society

Anyone who feels overwhelmed by the sheer amount of choice he or she has

Anyone who feels compelled to buy the newest toys and gadgets

Who's the author?

John Naish is a journalist for the London Times who writes about such topics as health, body and soul. He is also the author of Put What Where: 2000 Years of Bizarre Sex Advice.